Having worked on both the in-house and agency sides, I’ve personally learnt a lot about the difficulties that understaffed, underresourced marketing teams and in-house SEOs face when it comes to link building.
Here’s why I’d never try and do link building solo as an in-house SEO ever again.
Link Building Requires Multiple Skills and Time
Effective link building involves more than simply placing a link on a website. It’s a multi-step process that requires a mix of skills and a significant time commitment.
The process usually involves:
- Research and outreach: After working to source high-quality publisher sites, you then need to create personalised pitches, and follow up strategically.
- Relationship management: This is where you must build and maintain ongoing relationships with site owners, editors, and journalists.
- Content creation and optimisation: Here, you’ll need to produce content that fits publisher guidelines and aligns with their brand tone, as well as following SEO best practices and engaging readers.
- Admin and reporting: You’re also required to handle invoicing, track link performance, and report on ROI.
For many in-house marketers, managing all of these tasks alongside their regular responsibilities can be overwhelming.
Why In-House Marketers Often Struggle
Even experienced marketers face challenges when trying to handle link building on top of other duties. Why? Some of these challenges include:
- Time constraints: Juggling email campaigns, social media, ad strategies, and content creation often leaves little room for quality outreach.
- Specialised expertise: Link building requires a unique approach, from crafting outreach emails to negotiating placements. Not every marketer has the time to develop these skills.
- Content consistency: Relying on different writers or freelancers can lead to variations in tone, voice, and quality, which affects brand integrity.
Businesses and Roles That Benefit Most from Outsourcing:
Small and Medium-Sized Businesses (SMBs)
Most SMBs don’t actually have access to dedicated, in-house SEO or content teams.
So outsourcing your ink building to Premium Links provides you with access to expert services, without the cost of hiring full-time staff.
In-House Marketing Teams
As your in-house marketing team likely manages multiple functions such as social media, PPC, PR, and content, you can benefit massively from outsourcing because it will allow your team to focus on strategy, while experts handle the technical work.
Startups and Fast-Growth Companies
When your business is scaling quickly, every minute counts. Outsourcing ensures a consistent flow of quality backlinks without slowing down growth or diverting internal resources.
Agencies Managing Multiple Clients
Agencies will often handle SEO, content, and paid media for numerous clients at once.
Outsourcing link building can help your agency deliver consistent results without stretching your internal team too thin.
Why Publishers Prefer Working with a Reseller Like Premium Links
One Point of Contact
Publishers receive countless outreach emails every day. Working with a single reseller simplifies communication and reduces clutter in their inbox.
Simplified Invoicing
Instead of managing hundreds of small transactions with multiple companies, publishers prefer dealing with a single partner who can handle all invoicing and contracts.
Consistent Content Quality
Premium Links ensures that content meets publisher expectations every time. Publishers value working with professionals who understand tone, formatting, and quality requirements.
Reliable and Professional Relationships
Because resellers maintain long-term partnerships, publishers know they can expect ethical practices, timely delivery, and ongoing collaboration rather than one-off, transactional pitches.
The Bottom Line: Focus on Your Strengths
Outsourcing link building allows your business to concentrate on its core strengths, while leaving specialised SEO work to professionals.
Why?
- In-house marketers save valuable time and avoid stretching themselves across too many roles.
- Businesses and agencies gain access to consistent, high-quality links without operational headaches.
- Publishers enjoy a smoother experience with a trusted partner who handles communication, quality, and invoicing.
Why PremiumLinks.com.au Is the Right Choice
- Experienced professionals: Our team knows how to build strong publisher relationships and craft content that gets results.
- Complete service: From strategy and outreach to reporting and invoicing, we manage everything from start to finish.
- Publisher-friendly approach: We prioritise quality and consistency, which makes publishers more willing to work with us.
- Scalable solutions: Whether you are a small business, a growing startup, or an agency managing multiple clients, we adapt to your needs.
Let’s Cut to the Chase!
Outsourcing link building is not just acceptable, it’s most often the smartest strategy. It saves time, improves efficiency, and produces better results for businesses and publishers alike.
With Premium Links, you gain a partner who manages the entire process professionally and ensures your brand is represented in the best possible way.
